"You don't take a photograph, you make it." ~Ansel Adams
Welcome! This is the home of services for creating immersive visual presentations. These productions are designed to be used in websites, and can be viewed on all desktop, mobile and VR devices. Immersion makes all the difference!
How You Will Benefit From This Service
With immersive visuals you can show a product. You can present an art gallery. You can tell a story. These are the ways we bring value to the world. These are the ways we enrich our culture. These are the ways we engage with each other.
People have long used rectangular photographs as visuals. To show something. To generate interest. To make a point. This is fine, but the view is limited. Standard video has also been powerful, but runs without much viewing control.
You can show more.
Panoramas and panoramic tours with 2D and 3D objects are a new option. This expands the visual experience to completely surround the visitor. The visitor has control over what they see and how long. The visitor is free to make unique observations. The visitor is immersed without the costs of being physically present.
Let’s say you have art or products you want to show people. Suppose you already have a place available for display. Rather than taking a few flat photographs, panoramas can be made in a few as four photographs. These photographs are then stitched together into a 360º panoramic image. The person viewing the panorama can turn the view around to look at any angle. All of this viewing range is available on any mobile device, as well as desktop computers. No plug-ins required!
The next step would be to create multiple panoramas. These can be linked together like webpages to produce a tour. The client is able to choose which panoramas to view and how long to linger. Try that with a video! And like a video, the client has the experience of moving through a space.
If you create sculpture, a 3D computer-based object with texture can be made. This object can be displayed by itself on a webpage. It can also be visually included in a virtual gallery. Virtual galleries are computer-based spaces made to simulate real environments. 2D and 3D art can be put in a virtual gallery. Everything you can do in a real gallery can be done in the virtual gallery. For example, you can take photographs in a virtual gallery. You can also create panoramic tours from a virtual gallery.
Imagine if your clients could ‘wander’ through a virtual gallery or store of your art or products. Do you believe that would increase interest, outreach and sales? If the answer is “Yes!”, this service will work to your benefit.
What This Service Does
Panoramas and tours: A shooting session at your location to take a series of photographs that can be stitched together into a 360º panorama. A group of panoramas can be linked into an interactive tour. This tour can include added closeup photos, video and music. This is done using specialized software. The person viewing the tour can point-and-click/touch their way around. Individual panoramic images can also be uploaded on select social media platforms, such as Facebook.
3D presentation of products or art: Taking multiple photographs of an artwork or product, and then process these photographs into a 3D model with texture. From 100 to 150 photographs (on average) are taken of each object for this process. The model is created in software designed for such purposes. The output is an extremely accurate model that looks exactly like the original. This model can be viewed directly in a website, or put into a virtual gallery for display in a virtual tour.
A simpler variation of the process above is to take 30-70 photographs of an object on a spinning turntable. These photographs are then assembled into a visual promo. The person viewing the promo can slide left and right, using a mouse or finger, to 'rotate' the object. Since this is photographic in nature and a 3D model is not necessary, the process is economical.
Virtual art gallery: The creation of visually realistic galleries in the computer. Images of 2D artwork or 3D models of art or products can be put inside virtual galleries. These galleries are built in advance and 'rented' for each project. Some customization is available, such as lighting. The end result is a compelling presentation for online viewing. Furthermore, panoramas can be made inside virtual galleries. These panoramas can then linked into a tour.
Collection photography: The photography of art collections is part and parcel to the services offered above. These images may become part of the content for other productions, such as panoramic tours or virtual galleries. The photographs can become part of an archive for individuals or institutions. High resolution, color corrected images are produced and delivered, and can be tailord to your digital asset managed (DAM) requirements.
Goals of This Service
Best in class imaging and client satisfaction are the goals of this service.
Service Provider Background
As a graduate of Brooks Institute, Lawrence brings their long tradition of meticulous quality to his clients. Prior to technical photography studies at Brooks, his passion was a graphic design consultancy. Early work included wedding and commercial photography, computer game design and art direction.
Master of Science, Scientific and Technological Imaging
Master of Arts, Education (New Media Design & Production)
Bachelor of Arts, Art
References are available upon request. See the Services Page
for a list of recent clients. See the Slideshows Page
for a portfolio of projects.